How To Grow An Audience If You Have 0 Followers
About This Episode
Shaan Puri delivers a solo masterclass on building a massive audience from scratch in 2024 by sharing nine counterintuitive lessons. He emphasizes the importance of attracting high-value followers over vanity metrics and explains how to use personal 'nerddom' to create a unique market of one.
Episode Description
Show Notes
- 0:00Intro
- 2:17Forget the numbers
- 6:11Find your inner nerd
- 9:57Build a magnet
- 10:40First, Last, Best, Worst, Weirdest
- 12:40The thing I wish I knew earlier
- 15:53No such thing as too long
- 16:18A+ content with C- delivery
- 17:58Create a binge bank
- 18:32People don’t want information
- 19:55Be so good they can’t ignore you
Key Takeaways
Prioritize 'who' follows you over 'how many' by aiming to attract a high-signal 'Davos' crowd rather than a random mass audience.
Use the 'First, Last, Best, Worst, Weirdest' framework across life categories like jobs and relationships to generate a pipeline of hundreds of unique personal stories.
Commit to the '100 reps' rule where you produce 100 pieces of content while intentionally improving one specific element, such as the hook or thumbnail, in every single iteration.