How to hijack attention: Lessons from jingles, candy crush, and …
About This Episode
Sam and Shaan discuss the psychological power of jingles and music in advertising, arguing that modern brands should revive them to improve long-term recall. They also dive into the rise of prediction markets like Polymarket as a more accurate data source than polls, and brainstorm a new set of 'corporate slang' terms for business settings.
Episode Description
Show Notes
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Key Takeaways
Reintroducing jingles into modern advertising can create 'earworms' that leverage the phonological loop to ensure permanent brand recognition.
Prediction markets provide a more accurate 'ground truth' for future events than traditional polling because participants have financial skin in the game.
The 'whale' business model used in mobile gaming and gambling relies on identifying and providing white-glove service to the top 1% of spenders who drive the majority of revenue.