How To Master Storytelling
About This Episode
In this cross-over episode, Shaan Puri breaks down his masterclass on storytelling with David Perell, covering the structural mechanics of a good narrative and the psychological hacks for viral writing. Shaan explains how to use 'intention and obstacle' and the concept of a 'binge bank' to build a lasting brand and loyal following.
Episode Description
Show Notes
- 0:00Intro
- 3:16Binge bank
- 6:03Storytelling
- 8:05Intention & Obstacle
- 14:22Hasan Minhaj
- 15:53Writing vs Speaking
- 18:06Pacing
- 19:01Hooks vs Frames
- 22:30Viral tweets
- 26:49MrBeast
- 27:26Storyworthy
- 29:105-second moment of change
- 32:02Origin Stories
- 42:07Tony Robbins
- 43:25Transformations
- 44:12Steven Bartlett
- 46:17Viral videos
- 49:09Miss Excel
- 56:04Change your state & focus
- 58:31Paul Graham
- 1:03:43Advice to writers
- 1:06:53Writer's voice
- 1:11:48Dave Chappelle vs Netflix
- 1:18:18Distribution
- 1:21:40Twitter / X
- 1:32:34Writing with humor
- 1:45:02Newsletters
Links
Check Out Shaan's Stuff
Key Takeaways
Apply the 'Intention and Obstacle' framework to keep the audience's attention by clearly defining what the hero wants and what stands in their way.
Focus on building a 'Binge Bank' of high-quality content that allows new followers to deep-dive into your work and build trust over time.
Manage your physical and mental state before writing to ensure you are transferring authentic energy and specific emotional reactions to the reader.