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#767June 6, 20251:04:48

How to Scale a Profitable Agency with 0 Employees (Using AI Agen…

About This Episode

Shaan Puri and guest Matt Mazzeo discuss the 'billion-dollar secret' of using AI to perform work upfront as a scalable sales mechanic. They explore the 'Mario Kart Theory' of social software and share leadership lessons from Mazzeo's time working with titans like Kobe Bryant, Peter Thiel, and David Bonderman.

Episode Description

Episode 714: Shaan Puri ( https://x.com/ShaanVP ) sits down with Matt Mazzeo ( https://x.com/Mazzeo ) about using AI agents as your go-to-market.

Show Notes

  • 0:00Intro
  • 3:30AI as the Go-to-Market
  • 8:50The Billion Dollar Secret
  • 12:03Mario Kart Theory
  • 18:55Being a Tinkerer/Supabase
  • 25:38Amjad Masad/Replt
  • (28: 41) Taste
  • 36:44Agents replacing VCs
  • 37:57Agent Employees
  • 42:28Story Game

Check Out Shaan's Stuff

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  • Visit
  • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!
  • Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC

Key Takeaways

1

Flip the sales model by using AI to deliver finished work (like real estate videos or fashion styling) proactively to prospects rather than selling the promise of a future service.

2

Build 'social by default' AI tools; most AI is currently siloed, but the biggest software winners (like Figma and Slack) succeed by making individual tasks multiplayer and collaborative.

3

Invest in 'railroads' during periods of high volatility; while software changes rapidly, focusing on stable, essential industries that AI can optimize provides a hedge against technological obsolescence.

Business Ideas Mentioned

AI Proactive Sales Agency

AI & Automation

Social Fashion Color Theory App

Creator Tools

Agentic Expert Logistics Platform

SaaS

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Quick Stats

Duration1:04:48
Guests1
Ideas Discussed3
Topics4