How We Got Our First 100 Customers (No Bulls**t, Specific Detail…
About This Episode
Sam Parr and Shaan Puri share specific, tactical stories about how they acquired the first 100 customers for their various past and current business ventures. They discuss diverse strategies ranging from 'floor-to-floor' sales and 'piggybacking' off Craigslist to using viral infographics and stunt marketing to build momentum.
Episode Description
Show Notes
Check Out Shaan's Stuff
Check Out Sam's Stuff
- Hampton
- Ideation Bootcamp
- Copy That
- Hampton Wealth Survey
- Past guests on
Key Takeaways
Piggyback on existing high-traffic platforms like Craigslist or specialized Facebook groups to find users where they already congregate instead of building an audience from scratch.
Utilize 'no-risk offers' to bypass the lack of trust inherent in a new brand by providing services for free or on a performance-only basis.
Create 'identity-based' content, such as niche-specific infographics or vulnerable personal storytelling, to provoke organic sharing within hyper-focused communities.