i got internet famous... if i started again from scratch, here's…
About This Episode
Shaan Puri outlines his unconventional playbook for building an online audience, drawing from his experience growing a million-subscriber YouTube channel and a massive podcast. He shifts the focus from vanity metrics to high-value connections and emotional resonance, emphasizing that 'who' follows you is more important than 'how many' people follow you.
Episode Description
Show Notes
- 0:00Intro
- 1:00Lesson 1: Who, not how many
- 2:28Lesson 2: What should I talk about?
- 5:03Lesson 3: Learn the 5 Ds
- 7:12Lesson 4: OK this is getting long. But you’re still here. Weird, right
- 7:55Lesson 5: Don't worry about writing style or production quality
- 9:08Lesson 6: Create a binge bank
- 10:03Lesson 7: Feeling, not information
- 12:05Lesson 8: “Be so good they can’t ignore you”
Links
Check Out Sam's Stuff
Check Out Shaan's Stuff
- Shaan's weekly email
- Visit
- Mercury - Shaan uses Mercury across all of his companies. you can too:
- Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC
- I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:
- beehiiv.com/mfm-challenge
Key Takeaways
Follow the Rule of 100: Create 100 pieces of content and improve exactly one specific element (like the hook or thumbnail) in every single video before judging your results.
Develop a Binge Bank: Focus on creating your first 'power hour' of evergreen content so that any new discovery leads to a deep, immediate connection with your brand.
Sell feelings, not information: Identify the core emotion your content provides (e.g., awe, self-control, or 'holy shit' moments) and deliver it more consistently than anyone else.