#671August 15, 202457:59

I Lost Everything Twice… Then Made $26M In 18 Months | Alex Horm…

The origin story of Gym Launch The Value Equation framework Acquisition and majority stake strategies The Skool.com partnership

About This Episode

Alex Hormozi shares the intense story of losing his life savings twice before building a $26M business in 18 months. The episode breaks down Hormozi’s 'Value Equation' for creating irresistible offers and his current investment strategy focused on majority stakes and tech-enabled services.

Episode Description

Episode 618: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Alex Hormozi ( https://x.com/AlexHormozi ) about losing everything overnight, investing in Skool, and Acquisition’s $250M/yr playbook.

Show Notes

0:00Brink of oblivion to $26M in 18 months
18:13Crafting a killer offer
28:14Investing in Skool
36:25Acquisition’s $250M/yr playbook
52:46“Here's what I would buy now”

Check Out Sam's Stuff

Check Out Shaan's Stuff

Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you):

Key Takeaways

Apply the Value Equation (Dream Outcome x Likelihood / Time Delay x Effort) to identify and remove the specific frictions preventing customers from paying premium prices.

Focus on 'demand-constrained' businesses where your specific expertise in sales and marketing can act as a force multiplier on an existing product.

Structure acquisition deals where your brand or operational involvement creates a 'second bite' for founders that makes their remaining equity worth significantly more than their original 100%.

Featuring

Alex Hormozi

6 episodes

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Duration57:59

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