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#772June 23, 20251:11:05

I talk to Ben about creating luck, his barbell method, plus 6 ha…

About This Episode

Shaan Puri interviews his long-time business partner Ben Levy to discuss their history of building million-dollar projects and Ben's unique approach to 'manufacturing luck.' They explore Ben's 'barbell method' for relationship management and brainstorm several experimental business ideas including a charity lunch marketplace and tech collectibles.

Episode Description

Want to scale? Get 700 side hustle prompts: https://clickhubspot.com/blv Episode 719: Shaan Puri ( https://x.com/ShaanVP ) talks to his business partner Ben Levy about creating luck, his barbell method for building relationships and 6 half-baked business ideas.  Apply to join Club LTV - https://tinyurl.com/3y478hm2

Show Notes

  • 0:00Intro
  • 4:01Your first believer
  • 6:11The K Academy
  • 9:38Ben as a product
  • 17:53Measuring luck
  • 23:43Barbell method
  • 30:24Idea: Court side seats
  • 33:44Idea: Lunch Bounty
  • 36:51Idea: Birkins for everyone
  • 45:31Idea: Survivor for post-economic people
  • 50:50Idea: Cool carpel tunnel brand
  • 53:42Idea: Coach K in a box

Check Out Shaan's Stuff

  • Shaan's weekly email
  • Visit
  • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!
  • Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC

Key Takeaways

1

Treat luck as a measurable business metric by tracking proactive outreach and helpful acts in a spreadsheet to ensure a steady stream of opportunities.

2

Adopt the 'Barbell Method' for communication: prioritize either lightweight text-based interactions or deep, multi-hour in-person 'long hangs' while avoiding the efficiency drain of middle-ground Zoom calls.

3

Be a 'First Believer' by vocally and irrationally supporting talented individuals early in their careers, as early belief is often more valuable than initial capital.

Business Ideas Mentioned

Courtside Success Interview Channel

Content & Media

Charity Lunch Bounty Marketplace

Marketplace

Tech Collectibles and Memorabilia Brand

E-commerce

High-Stakes Survivor Reality Experience

Content & Media

Fashion-Forward Medical Braces and Gloves

E-commerce

AI-Powered Custom Motivational Video Generator

AI & Automation

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Quick Stats

Duration1:11:05
Guests1
Ideas Discussed6
Topics5