Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT
About This Episode
Jesse Itzler shares his unconventional entrepreneurial journey from writing sports jingles to founding Marquis Jets and ZICO Coconut Water. The episode focuses on his 'will vs. can' mindset, creative partnership strategies, and personal frameworks for living an adventurous, high-impact life.
Episode Description
Show Notes
- 0:00Intro
- 4:30$10K for 10% of your life
- 7:30Can vs Will
- 13:30Going from Jingles to Jets
- 17:30Jesse’s underdog mentality
- 23:00Marquis Jet: The craziest origin story of all time
- 32:30How Marquis Jets worked
- 36:30Getting celebrities as first customers
- 43:00Zico: Finding profitable super niches
- 50:00Business Idea 1: Private travel experience for commercial travelers
- 54:00Business Idea 2: Pickles!
- 58:00Business Idea 3: Quickies-Ready-made 8oz Drinks
- 1:02:00Jesse Itzler's Philosophy on Money
- 1:08:00Jesse Itzler's Philosophy on Relationships: Compliment, Congratulate, and Console
- 1:08:00Jesse Itzler's Philosophy on Defining a Year
Links
- Jesse Itzler’s website
- New York Knicks theme song "Go NY Go"
- Living with a Seal
- Marquis Jet
- All Day Running Co.
- Big A## Calendar
- ZICO
- Sara Blakely
- SPANX
- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.
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Key Takeaways
Adopt the 'will vs. can' mindset by focusing on your absolute commitment to finish a task rather than your theoretical ability to do it.
To land major partnerships, 'bring the market into the room' by using physical demonstrations or focus groups instead of relying on standard PowerPoint slides.
Build authentic relationships using the 3-minute rule: daily reach out to people in your network to compliment, congratulate, or console them without asking for anything in return.
Business Ideas Mentioned
Ready Made Liquor Store Cocktails
Boring Business
Liquor Store Countertop Space Rollup
Boring Business
Modern Lifestyle Pickle Brand
E-commerce