MrBeast of Gardening!? How The Plant Daddy Built A $27M+ Garden
About This Episode
Shaan and Sam break down how Kevin Espiritu built Epic Gardening into a $30M+ business by leveraging a 'content-to-commerce' model with negative customer acquisition costs. They also explore the fascinating marketing history of the Haas avocado and discuss the rising trend of 'active conferences' that replace traditional networking with fitness and sports.
Episode Description
Show Notes
Check Out Shaan's Stuff
Check Out Sam's Stuff
Key Takeaways
Implement a 'negative CAC' model by building a profitable media company (blog, YouTube, TikTok) that earns revenue while simultaneously acting as the primary marketing funnel for physical products.
Utilize a 'buy-then-build' acquisition strategy by purchasing niche SEO-rich content sites for low multiples and integrating them into a larger product ecosystem.
Adopt 'instructional marketing' to overcome consumer hesitation, much like the avocado industry used 'Ripe Tonight' stickers to educate buyers on when the fruit was ready to eat.