My decision-making framework for which ideas to chase
About This Episode
Shaan Puri and Sam Parr discuss decision-making frameworks for pursuing high-quality projects, specifically highlighting the 'Yes Test' which prioritizes ideas worth doing even at a financial loss. The episode explores how turning personal irritations into innovative solutions can lead to excellence, using Shaan's 'Hoop Group' event and the origin of Nike as primary examples. They also emphasize that the most successful products are often authentic extensions of an individual's unique DNA and values.
Episode Description
Show Notes
- 0:00Basketball camp with billionaires
- 2:24Irritation leads to innovation
- 8:30the yes test
- 12:56the bigger you go, the easier it gets
- 15:17the product is you pushed out
- 25:28doesn't matter how rich you are, everyone is a little kid
- 34:46The guts of Steve Prefontaine
- 40:15NIKE branding
- 46:25The NIKE playbook broken down
- 58:26An argument about values
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Check Out Sam's Stuff
Key Takeaways
Apply the 'Yes Test' to potential ventures by asking if you would do them for no money or a loss, ensuring the project provides enough intrinsic value to be a success regardless of the financial outcome.
Utilize 'irritation-led innovation' by identifying common industry frustrations and redesigning them into products you would actually enjoy using, which naturally creates market differentiation.
Leverage the 'Scale Paradox' by chasing bigger, more unique ideas because they are often easier to execute due to their ability to attract high-level talent and anchors like MrBeast or Shaquille O'Neal.