My Mom Started a $1M Side Hustle In Her 50's
About This Episode
Sam and Shaan discuss how Sam's mother-in-law built a million-dollar pillow brand on Etsy and the scrappy growth tactics used by a Ukrainian media-to-app empire. They also analyze the Apple Vision Pro using the 'great vs. good' product framework and the high profitability of 'boring' lead generation businesses.
Episode Description
Show Notes
- 0:00Intro
- 0:30Sam rents his nemesis’s house
- 2:00Should we kiss?
- 4:00Sam's mother-in-law's pillow hustle
- 14:30Mad Muscles
- 21:00How to know which entrepreneurs to bet on
- 26:00Dumpster enterprises
- 29:00Niche lead gen business blueprint
- 33:00The Review No One Asked Us For: Apple Vision Pro
- 43:00uBiome’s $100M scam update: Happy ending?
Links
Check Out Shaan's Stuff
Check Out Sam's Stuff
- Hampton
- Ideation Bootcamp
- Copy That
- Hampton Wealth Survey
- Past guests on
Key Takeaways
Product success (like Gmail or the iPad) often stems from being 10x better in three specific categories rather than being moderately good at everything.
High-ticket lead generation for local, low-tech industries like senior living or pool construction is a highly effective, low-overhead lifestyle business model.
Mastering 'human nature' content, such as viral heartwarming or gossipy videos, creates a powerful top-of-funnel that can be used to launch and scale profitable mobile apps.