Newsletter Schemes, Copywriting Scams and Chaotic Singles
About This Episode
Sam and Shaan discuss the deceptive nature of newsletter growth tactics like co-registration and the importance of prioritizing high-intent subscribers over vanity metrics. They also explore unconventional modern dating trends, such as 'Date Me Docs' and 'Chaos Singles Parties,' while brainstorming how societal norms around meat-eating and child-birthing might change in 50 years.
Episode Description
Show Notes
Links
- Bobbi Althoff
- Chaos Singles Parties
- DateMe Docs
- The League
- Raya
- Copywriting Scam
- Boron Letters
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Check Out Sam's Stuff
Key Takeaways
Validate newsletter subscriber quality by sending a simple 'reply to this email' request; a lack of engagement reveals low-intent subscribers gained through 'co-reg' schemes.
Implement a 'Big Bets' strategic framework by listing six primary goals for the year and explicitly documenting the 'bets' you are choosing NOT to make to protect company focus.
High-converting copywriting often utilizes specific 'physical' cues in text, such as instructing readers to open a bottle of champagne or describing the seal on an envelope, to create a sense of exclusivity and urgency.
Business Ideas Mentioned
Date Me Doc Recruiting Agency
Agency
Affluent Twitter-Led Dating Marketplace
Marketplace