One Question Friday: How To Start A Lead Gen Business
About This Episode
Sam and Shaan break down the actionable steps to launching a successful lead generation business, emphasizing the importance of high-ticket niches. They share strategies for validating market demand by contacting potential lead buyers directly and discuss emerging opportunities in healthcare and specialized service industries.
Episode Description
Links
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Key Takeaways
Validate a lead generation niche by contacting existing players and asking what they would pay for qualified leads before building a website or running ads.
Prioritize industries with high customer lifetime value, such as senior living or pool construction, where a single lead can be worth hundreds or thousands of dollars.
Perform 'blueprint' research by interviewing founders of relatively new lead gen sites in other categories to identify their specific traffic sources and qualification methods.
Business Ideas Mentioned
Mental Health Triage Lead Generation
Marketplace
High-Ticket Elective Surgery Content Platform
Content & Media