Rich Roll: How A Vegan Ultra-endurance Athlete Created A Busine…
About This Episode
Rich Roll shares his transformative journey from a struggling, addicted attorney to a world-renowned ultra-endurance athlete and successful media entrepreneur. The episode delves into the business mechanics of his brand, including the success of his podcast, meal planning platform, and the perennial value of high-quality cookbooks.
Episode Description
Show Notes
- 02:30- Rich Roll's background
- 13:50- How to get 11M+ views on YouTube
- 26:00- How to do storytelling well
- 32:30- From a yurt on a mango farm to now
- 38:30- How Rich Roll developed a business structure
- 40:50- The business of cookbooks
- 47:25- Breaking down revenue
- 57:45- Advice for those starting out
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- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.
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- Additional episodes you might enjoy:
- #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits
- #209 Gary Vaynerchuk - Why NFTS Are the Future
- #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto
- * #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett
- #218 - Why You Should Take a Think Week Like Bill Gates
- Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More
- How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More
Links
- * Rich Roll
- * Rich Roll YouTube
- * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel.
- * Want more insights like MFM? Check out Shaan's newsletter.
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Key Takeaways
Prioritize quality and evergreen content over chasing viral trends to build a sustainable brand and deep audience trust over the long term.
Utilize vulnerability and the 'Hero's Journey' framework in storytelling to foster emotional connections that drive listener transformation.
Diversify a content-first business by creating 'perennial sellers' such as high-end cookbooks and collectible coffee table books that provide consistent revenue streams.