Selling Deodorant for $100M and How to Find Your Best Competitiv…
About This Episode
Moiz Ali, the founder of Native, shares his strategy for scaling a deodorant brand to a $100 million acquisition by focusing on extreme operational efficiency and maintaining a lean team of only eight people. The episode explores the 'bare metal' philosophy of business, covering common DTC pitfalls, the value of deep customer feedback, and Ali's aggressive approach to building a $30 million real estate portfolio through property auctions.
Episode Description
Show Notes
- 04:20- Starting Native in secret
- 13:50- Figuring out your competitive advantage
- 24:00- Common mistakes in DTC brands
- 35:00- Stock tips on D2C tech companies
- 38:10- Real estate investments
Links
- * Native
- * Haldirams
- * Manscaped
- * Brumate
- * Moiz's sell sheet tweet
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Key Takeaways
Target a high 'revenue per employee' benchmark, such as $1 million per head, to ensure the business remains lean, profitable, and focused on core growth rather than management overhead.
Adopt a 'stealth growth' mindset by avoiding public relations and brand chest-thumping until after an exit to prevent copycats from entering your niche prematurely.
Engage in high-touch, unscalable activities early on—such as personally responding to customer emails or packing boxes—to gain an intimate understanding of logistics costs and product efficacy.