Shaan Tells All: Shepherd Sells For $52M, Paper Gains, Plus Why …
About This Episode
Shaan Puri details the $52 million valuation buyout of Support Shepherd by Nick Huber and explains how the 'audience co-founder' model provides a massive advantage in customer acquisition. The hosts also discuss the success of the bootstrapped brand Simple Modern and explore the 'curse of familiar riches,' urging entrepreneurs to think in 10x leaps rather than incremental 2x gains.
Episode Description
Show Notes
- 0:00Shepherd gets acquired for $50M
- 5:44Invest in your P&L
- 7:57The ballsiness of Nick Huber
- 13:42The evolution of celebrity partnerships
- 17:04A large, trusted audience
- 20:302. Product-audience fit
- 21:423. That Viral Touch
- 22:12Creators who are the best at this
- 29:29$280 millions dollar tumblers
- 31:10Giving as you go: Do it early, make it uncomfortable
- 37:11The curse of familiar riches
- 39:57How to 10x your annual income
- 48:32For the same inputs, can you get more outputs
- 50:08Acting As If
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Key Takeaways
Execute an 'Invest in your P&L' strategy by identifying the high-value services or software you already pay for and attempting to negotiate equity stakes in exchange for your audience growth potential.
Evaluate potential 'Audience Co-founder' partnerships based on three criteria: a high-trust audience, perfect product-audience fit, and the creator's ability for native content creativity.
Overcome the 'Curse of Familiar Riches' by consistently asking how you would make 10 times more than your current earnings, which forces the brain to move beyond familiar incremental improvements and toward radical leverage.