Steph Smith: “This opportunity is totally overlooked”
About This Episode
Steph Smith joins Sam Parr to discuss the 'Silver Tsunami' and the massive economic opportunities hidden within the global trend of increased life expectancy. They explore overlooked markets in menopause, assisted living, and metabolic health monitoring, while also brainstorming how to capitalize on the rise of niche sports.
Episode Description
Show Notes
- 0:00Silver tsunami
- 7:10Perimenopause = 6k new customers a day
- 10:57One chart opportunity: Nursing homes and assisted living
- 18:28Why entrepreneurs are sleeping on this space
- 20:11Opportunity: Measuring and tracking
- 27:36Idea: Stava for CGMs
- 39:41Idea: Solutions for nerd neck
- 44:19Idea: Niche paddle sports leagues
- 56:18The smile curve
Links
Check Out Sam's Stuff
Key Takeaways
Identify 'one-chart businesses' by looking at demographic shifts, such as the massive projected growth in nursing and elderly care as the first year of life is no longer the most common age of death.
The 'Loss Leader' model for metabolic health: provide cheap or free CGMs to collect two weeks of biometric data, then use those insights to upsell high-ticket health coaching or concierge medicine.
Niche sports thrive by picking a 'barbell' strategy: either make a sport significantly more accessible like Pickleball, or make it extremely difficult and shareable like Teqball or Everesting.
Business Ideas Mentioned
Premium Longevity Revival Assisted Living
Real Estate
Strava for Metabolic Health
SaaS
Metabolic Health Lead Gen Funnel
SaaS
30 Moderate Fitness Program
Content & Media