Back to Episodes
#867April 14, 202641:36

Steph Smith: “This opportunity is totally overlooked”

About This Episode

Steph Smith returns to the show to share data-driven 'gold mines' from her Digits database, focusing on generational trends that indicate massive business opportunities. The conversation explores the 'silver tsunami' of an aging global population, the untapped potential in indoor air quality monitoring, and how nature-inspired design can provide unique marketing hooks.

Episode Description

Get Steph's database with 100+ stats that will shape the next decade: https://clickhubspot.com/ehsf Episode 814: In this special episode, we’re pulling our best moments with the trends queen herself, Steph Smith ( https://x.com/stephsmithio ).

Show Notes

  • 0:00Intro
  • 0:44Silver Tsunami
  • 8:05Sports
  • 11:39Mega trends (declining birthrate, air quality)
  • 21:41Nerd Neck
  • 25:49Nature
  • 32:02Breakup Spending

Check Out Shaan's Stuff

  • Shaan's weekly email
  • Visit
  • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!
  • Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC
  • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:
  • beehiiv.com/mfm-challenge

Key Takeaways

1

The 'Silver Tsunami' represents a massive tailwind for the senior living industry, with the global elderly population projected to reach 2.5 billion, making high-end assisted living a high-potential investment.

2

Air quality is a massive, underserved health market that needs a 'marketer' to translate complex data into consumer-facing solutions like monitors and high-end purification systems.

3

Biomimicry, or studying nature's evolutionary solutions (e.g., camel fur for cooling or ant algorithms for search), provides a distinct competitive advantage for product design and brand storytelling.

Business Ideas Mentioned

Premium Luxury Assisted Living

Real Estate

The Suburban Triathlon Brand

Content & Media

Educated Air Quality Consumer Brand

E-commerce

The Breakup Box & Viral Service

E-commerce

View all ideas

Share Episode

Quick Stats

Duration41:36
Guests1
Ideas Discussed4
Topics5

Related Episodes

5 under-the-radar trends (+ our business ideas)
#753
51:55
April 24, 20251 guest

5 under-the-radar trends (+ our business ideas)

Want to spot trends before they explode? Get the guide here: https://clickhubspot.com/wdv Episode 700: Sam Parr ( https://x.com/theSamParr ) talks to Steph Smith ( https://x.com/stephsmithio ) about business trends that are currently untapped and ripe for opportunity to build businesses around.  Use code "MFM" to get access to Steph's Internet Pipes - https://internetpipes.com/ — Show Notes:  (0:00) Trend 1: Hearing Loss (11:33) Trend 2: eVTOL (17:42) Trend 3: Psychedelics (24:26) Trend 4: New Job Skills (42:50) Trend5: Nature technology — Links: https://www.faa.gov/newsroom/new-rule-faa-ready-air-travel-future https://psychedelicalpha.com/data/psychedelic-laws https://x.com/stephsmithio/status/1877418726485799283 https://www.amazon.com/Immense-World-Animal-Senses-Reveal/dp/0593133234 https://asknature.org/ https://internetpipes.com/ https://mischiefusa.com/ https://clickhubspot.com/wdv — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - https://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

SS
Steph Smith