The Billion Dollar Community Propelling Women To The Top - Carol…
About This Episode
Sam Parr interviews Carolyn Childers, the co-founder and CEO of Chief, a private network for senior executive women that recently achieved a billion-dollar valuation. They discuss the mechanics of building a membership-based community, the 'A to C to B' business model where companies pay for employee memberships, and why mission-driven communities often outperform curriculum-based programs.
Episode Description
Show Notes
- 04:10- What is Chief.com
- 07:15- Their billion $ valuation
- 17:15- Other opportunities with this business model
- 20:50- A vetted community
- 25:45- Why they aren't on social media
Links
- * Chief
- * The New Rules of Business
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Key Takeaways
Utilize the 'A to C to B' sales model by recruiting individual members first and then providing them with the resources to have their employer sponsor the membership fee from professional development budgets.
Prioritize community and peer-to-peer connection over curriculum; high-level executives value a 'vetted' network of peers for real-time problem solving more than structured educational content.
Focus on a galvanizing mission rather than just exclusivity to build a strong brand identity that encourages organic word-of-mouth growth and high retention rates.