The Decision Register, Newsletter Woes and An Audience of One
About This Episode
Shaan Puri explains his 'Decision Register' framework, a system for documenting the rationale and emotional state behind major life and business decisions to improve long-term judgment. The hosts also discuss the operational difficulties of scaling newsletters beyond initial growth and the importance of creating content based on personal interest rather than audience demands.
Episode Description
Show Notes
Links
- Shaan’s Decision Register:
- Joe Rogan on Breaking Points:
- Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel.
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- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.
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- Additional episodes you might enjoy:
- #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits
- #209 Gary Vaynerchuk - Why NFTS Are the Future
- #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto
- #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett
- #218 - Why You Should Take a Think Week Like Bill Gates
- Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More
- How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More
Check Out Sam's Stuff
- Hampton
- Ideation Bootcamp
- Copy That
Check Out Shaan's Stuff
- Try Shepherd
- Shaan's Personal Assistant System
- Power Writing Course
- Daily Newsletter
- Small Boy Newsletter
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Key Takeaways
Maintain a Decision Register that tracks your rationale, emotional state, and predicted outcomes for major choices to audit and improve your judgment over time.
Understand that newsletters are easy to start (0 to 1) but difficult to scale (1 to N), as high-revenue media businesses require complex sales operations and high-value audience segments.
Adopt a 'professionally unprofessional' approach to content by prioritizing topics you are genuinely interested in, which ensures sustainability and creates a more authentic connection with the audience.