The Formula To Break 100 Million Views On Shorts (ft/ Jenny Hoyo…
About This Episode
Shaan Puri interviews 18-year-old viral creator Jenny Hoyos to deconstruct her strategy for amassing over a billion views on YouTube Shorts. They explore the technical mechanics of short-form video, focusing on high-retention scripting, visual psychology, and the 'But/So' storytelling framework.
Episode Description
Show Notes
- 0:00Intro
- 2:14How to build charisma
- 6:35The 4 criteria of a great idea (jumpcut)
- 8:48Make it personal
- 14:45Mastering the hook
- 17:29Metrics
- 18:52The first frame
- 21:09Foreshadowing
- 22:37Storytelling in one word is “change”
- 25:06The But & Therefore Rule
- 27:21Building the stakes
- 30:43Craft the close
- 32:14Steal like an artist
- 33:52Figure out who's watching
- 36:46Study the channel for outliers
- 39:28Where is the puck going?
Links
- Jenny Hoyos YouTube - https://www.youtube.com/@JennyHoyosLOL
- Charisma on Command
- Miss Excel
- Infinite Ratatouille Glitch
- Steal Like An Artist
- Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place
Check Out Sam's Stuff
Key Takeaways
Start every short-form video with 'Power Words' like 'Free', 'Secret', or 'Zero Dollars' to immediately capture attention and keep swipe-away rates below 20%.
Utilize the 'But/So' framework for scripting by replacing 'and then' transitions with conflict ('but') and resolution ('so') to ensure constant narrative progression.
Simplify the first frame of a video by using VFX or rotoscoping to remove background clutter, ensuring high brightness and a single, clear focus point for the viewer.