The Greatest Mind Hacks in Marketing History (Craig Clemens Inte…
About This Episode
Shaan Puri interviews marketing legend Craig Clemens, co-founder of Golden Hippo, who breaks down the most successful advertising headlines and sales psychology in history. They explore the tactics of elite copywriters and the ruthless sales methods of historical art dealer Joseph Duveen to show how to build billion-dollar brands.
Episode Description
Show Notes
Links
Check Out Shaan's Stuff
- Shaan's weekly email
- Visit
- Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!
- Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC
Check Out Sam's Stuff
Key Takeaways
Use 'marketing embeds' to plant subconscious messages, such as phrasing a claim as a denial or warning (e.g., 'does not contain stimulants') to imply a product's extreme potency.
Adopt 'reason-why marketing' by giving consumers a specific, logical explanation for why your product is superior, as people are more likely to accept a claim if it is backed by a reason.
Perform demographic mirroring by changing your social media profile settings to match your target customer to see the specific ads and hooks they are being targeted with.
Business Ideas Mentioned
Burro Borrachos Taco Stand
Boring Business
The Embedded Marketing Guidebook
Content & Media