The man who built American banking - and walked away with $0
About This Episode
Shaan Puri shares three 'lore' stories featuring the philanthropic founder of Bank of America who owned no equity, a software developer working from prison, and a man with $800 million in inaccessible Bitcoin. The hosts discuss the power of taking contrarian actions during crises and the marketing principle that being different is often more effective than simply being better.
Episode Description
Check Out Shaan's Stuff
- Shaan's weekly email
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- Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!
- Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC
Check Out Sam's Stuff
Key Takeaways
Adopt a 'different is better than better' marketing strategy by identifying a competitor's core attribute and positioning your product as the objective opposite to capture a specific niche.
Use periods of industry-wide crisis to take high-integrity actions that the data might not support, as these moments provide the highest leverage for building a legendary brand reputation.
Invest in self-education and public contributions, such as open-source software, to build a professional identity and career that transcends your physical location or past mistakes.