The Step-by-Step Playbook We Used to Build a $100M+ Newsletter B…
About This Episode
Sam Parr and Shaan Puri sit down with Morning Brew co-founders Alex Lieberman and Austin Rief to provide a detailed, year-by-year post-mortem of how they built and sold two of the most successful business newsletters of the modern era. The episode covers their early rivalry, revenue and subscriber milestones, the implementation of the Entrepreneurs Operating System (EOS), and the intense emotional process of selling their companies to HubSpot and Axel Springer.
Episode Description
Show Notes
Check Out Shaan's Stuff
- Shaan's weekly email
- Visit
- Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!
- Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC
Check Out Sam's Stuff
Key Takeaways
Adopt the Entrepreneurial Operating System (EOS) based on the book 'Traction' when your business hits the $5M-$10M revenue range to transition from a founder-led hobby to a professional company.
B2B media is more resilient to advertising pullbacks than general consumer media because niche audiences allow for higher CPMs and more direct monetization opportunities.
Prioritize organic product-market fit for at least 1-2 years before scaling with paid acquisition to ensure your core content is strong enough to retain users long-term.
Business Ideas Mentioned
Physical Industry Insider Magazines
Content & Media
Alternative Investment Media for Retail
Content & Media
Modern Retail Investor Intelligence Service
Content & Media