The Super Bowl Special
About This Episode
Sam Parr and Shaan Puri break down the business and ownership history behind the Super Bowl, focusing on the fascinating rags-to-riches story of the Kansas City Chiefs' founding family. They explore the economics of Super Bowl advertising, the symbiosis between the NFL and the military, and brainstorm creative 'Drunk CMO' marketing tactics for the big game.
Episode Description
Show Notes
- 06:45- Billy of the week: Eagles and Chiefs Owners
- 22:30- Niche business: 50 Star Productions
- 27:00- Do Superbowl commercials work?
- 35:20- The secret Gatorade and Disney commercials
- 38:10- Drunk CMO
- 47:05- The ultimate ad strategy
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- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.
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- Additional episodes you might enjoy:
- #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits
- #209 Gary Vaynerchuk - Why NFTS Are the Future
- #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto
- * #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett
- #218 - Why You Should Take a Think Week Like Bill Gates
- Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More
- How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More
Links
- * 50 Star Productions
- * Coinbase Super Bowl ad 2022
- * Phil Simms/Disney World
- * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel.
- * Want more insights like MFM? Check out Shaan's newsletter.
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Key Takeaways
Sports team ownership is a long-term compounding game where values typically appreciate at 15-20% annually, turning modest initial investments into multi-billion dollar assets over several decades.
Boring, niche service businesses—such as manufacturing and renting giant stadium flags—can generate over $1 million in annual revenue with extremely low overhead and specialized market dominance.
High-impact marketing often comes from 'moment' branding, such as the scripted 'I’m going to Disney World' post-game interview, which can be more culturally enduring than expensive 30-second commercials.
Business Ideas Mentioned
National Anthem Performance Specialization Group
Content & Media
Next-Generation Large-Scale Stadium Props
Boring Business
Professional Athlete Entrance Production Agency
Agency