The Wild Story Of ‘Mr. Tull’ - From Laundromats To $3.5B Hollywo…
About This Episode
Shaan Puri details the rise of Thomas Tull, a former laundromat owner who used data analytics to disrupt Hollywood by founding Legendary Entertainment. The episode also explores the 'five levels of marketing' inspired by UFC 300 and reviews Sam Parr's recent experiment with an accountant lead-generation platform.
Episode Description
Show Notes
- 0:00Blue Collar Billy of The Week: Thomas Tull
- 2:29Moneyball strategy for movies
- 5:20Formula for box office hits: Bigger is better
- 7:25International appeal (specifically China)
- 8:22Data analytics for movie marketing
- 13:15Flywheels at the highest level
- 24:31Moneyball for X
- 26:42Business lessons from the UFC
- 31:03We give Zuck PR advice
- 33:02What Dana White taught me about marketing
- 34:06Level 1: Sell a product
- 34:46Level 2: Sell a solution not a product
- 35:20Level 3: Sell a Lifestyle
- 36:55Level 4: Sell a feeling
- 39:18Level 5: Identity in a box
- 46:49Why Sam's new project will fail
- 52:38Shaan workshops Sam's idea
Check Out Sam's Stuff
Key Takeaways
Apply 'Moneyball' data analytics to industries traditionally driven by gut instinct to identify undervalued assets and optimize marketing performance.
Elevate brand marketing by moving beyond product features to sell 'feelings' or 'identities,' much like the UFC sells 'holy shit moments' rather than just fights.
Validate the supply side of a marketplace before launching; in industries like accounting, the bottleneck is often a lack of service providers rather than a lack of leads.