We Got 100M Views In 12 Months, Here’s What We Learned
About This Episode
Sam Parr and Shaan Puri reflect on reaching nearly 100 million views in a year, breaking down the specific strategies and mindset shifts that drove their growth. They discuss the importance of consistency over virality, the value of staying uncomfortable in negotiations, and how high-level networking has shaped their content philosophy.
Episode Description
Show Notes
- 0:00Intro
- 5:00Shill without shame
- 9:30Base hits over home runs
- 14:00Question of the year: Like what?
- 18:30Get uncomfortable negotiating
- 22:00Real estate for tax savings
- 26:30Loose cannon, loose results
- 31:00Curate up market deal flow
- 40:00Choose the game; play the sh*t out of it
- 46:00You will always want more
Check Out Sam's Stuff
Check Out Shaan's Stuff
Key Takeaways
Consistency beats occasional virality: While viral hits provide spikes, steady production creates a higher floor and more reliable growth over the long term.
The 'Uncomfortable' Negotiation Rule: The person who can tolerate discomfort and tension for the longest duration during a negotiation often secures the better deal.
Optimize for 'Up-Market' Content: Resisting the urge to go 'down-market' with generic clickbait ensures a higher-value audience and attracts elite founders rather than just chasing high view counts.