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#783July 30, 202530:43

We React: The Rise of Cinematic Creators

About This Episode

Sam and Shaan discuss the shift from raw, authentic social media content to a new 'cinematic' era where high production value and scripted storytelling dominate. They highlight various creators and businesses capitalizing on this trend and argue that video has become the native tongue of the internet.

Episode Description

Want Sam's Guide to Create Irresistible Content? Get it here: https://clickhubspot.com/skv Episode 730: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk about the trend of cinematic content creators on TikTok and YouTube.

Show Notes

  • 0:00Creator Camp
  • 7:41Wesley Wang’s Viral Short Film
  • 17:00The Iron Snail
  • 20:08Michael MacKelvie
  • 24:52Ryan Trahan’s Candy Commercial Masterpiece
  • 27:20Different Is Better Than Better

Check Out Shaan's Stuff

  • Shaan's weekly email
  • Visit
  • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!
  • Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC

Key Takeaways

1

Master the 'native tongue' of video production by learning tools like CapCut and principles of cinematography, as raw content is being replaced by high-quality cinematic standards.

2

Monitor the 'view-to-subscriber' ratio to identify breakout talent; creators who consistently outperform their subscriber count are the future leaders of the platform.

3

Apply cinematic storytelling to boring or niche industries to create an 'existential crisis' for competitors who rely on traditional, low-engagement marketing.

Business Ideas Mentioned

Modern Media and Marketing University

Content & Media

Micro-Budget Cinematic Film Studio

Content & Media

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Quick Stats

Duration30:43
Guests0
Ideas Discussed2
Topics0