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#458January 26, 20231:09:31

WHOOP Founder Will Ahmed: How I Built A $3.6 BILLION Company

About This Episode

Will Ahmed, founder and CEO of Whoop, joins the pod to discuss the growth of his $3.6 billion wearable health company. The conversation covers the science of high performance, the evolution of Whoop's business model, and how to optimize sleep quality for maximum cognitive and physical recovery.

Episode Description

Episode 411: Sam Parr (@TheSamParr) and Shaan Puri (@ShaanVP) speak with Will Ahmed (@willahmed), founder and CEO of WHOOP, about building a $3.6 billion company based on a personal health and fitness wearable. -----

Show Notes

  • 00:40- Will's background
  • 01:54- How he got Lebron and Michael Phelps as two of his first customers
  • 05:35- Big company CEO
  • 11:05- Biggest levers for good health
  • 17:30- Who are the super freaks?
  • 35:00- Which startups are going to take off?
  • 48:20- Shaan's sleep tweet
  • 50:30- What's the future of the company
  • ----
  • Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.
  • ----
  • Additional episodes you might enjoy:
  • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits
  • #209 Gary Vaynerchuk - Why NFTS Are the Future
  • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto
  • * #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett
  • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates
  • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More
  • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Links

  • * WHOOP
  • * Whisper
  • * deeptomcruise
  • * @lilmiquela
  • * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel.
  • * Want more insights like MFM? Check out Shaan's newsletter.
  • -----

Key Takeaways

1

To reach ultra-high-profile clients, target their personal trainers or niche influencers who have significant daily impact on their routines rather than agents or managers.

2

Prioritize sleep quality over duration by maximizing REM and slow-wave sleep stages, which should ideally constitute over 50% of your time in bed for peak performance.

3

Pivoting from a one-time hardware purchase to a recurring subscription model can significantly increase business valuation by shifting toward SaaS-style multiples.

Business Ideas Mentioned

Car Pipes Vocal Training

Content & Media

AI Talent Agency for Likenesses

Content & Media

AI Virtual Content Creators

AI & Automation

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Quick Stats

Duration1:09:31
Guests1
Ideas Discussed3
Topics4