Why CEOs Need This 1 Japanese Ritual
About This Episode
Sam and Shaan discuss the concept of Misogi, a Japanese-inspired annual physical challenge designed to build mental resilience and break through personal limitations. They explore the business of extreme endurance races and luxury branding, while sharing management strategies for effective delegation and avoiding the 'monkey on the back' trap.
Episode Description
Show Notes
- 0:00Intro
- 2:20Sam challenges Shaan to a Misogi
- 5:13The rules of Misogi
- 11:42Shaan challenges Sam to not be bothered
- 14:04The Speed Project
- 15:08The Monkey Run
- 16:00Barkley Marathon
- 18:38Iconic branding
- 20:02"The definition of luxury is dominating your customer"
- 21:48Shaan's favorite luxury brand: Harvard
- 27:16How to put a 10% remix on an idea
- 29:09Remixing corporate merch
- 30:50Greg Isenberg gets a free jacket, starts a movement
- 32:58Marissa Mayer's hilarious launch
- 37:01Management Time: Who’s Got the Monkey?
- 47:55$14K Specialty beds
Links
Check Out Shaan's Stuff
Check Out Sam's Stuff
Key Takeaways
Adopt the Misogi ritual: Choose one annual physical challenge with a 50% chance of failure to build mental discipline and appreciation for life.
Master the 'Monkey on the Back' management principle by ensuring employees own their problems and only providing guidance during scheduled sessions to avoid becoming a bottleneck.
Utilize 'luxury' branding by dominating your customer, which involves creating friction, waitlists, and high barriers to entry to increase perceived value and cult-like loyalty.
Business Ideas Mentioned
High End Streetwear for Licensed IP
E-commerce
The Absurd Merchandise Corporation
E-commerce
High Tech Sensory Beds for Adults
E-commerce
The Traveling IBM Jacket Challenge
Content & Media