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JF

John Fiorentino

Serial entrepreneur and founder of several viral physical product brands including Gravity Blanket, Moon Pod, and Birthdate Candles.

Kickstarter launch strategiesDirect-to-consumer product developmentBranding and storytelling psychologyProduct-first business philosophy

1

Episodes

0h 51m

Total Time

Episodes with John

50:50
#15Sep 18, 2019

#13 - He Made Millions From... Blankets, Bean Bags & Candles?

John Fiorentino (@johnhfio) wants you to relax. And so far, its' working. He sold over $15 million worth of his product Gravity Blanket and Moon Pod. He talks to us about being broke, crashing on friends couches - to inventing and marketing the most popular blanket since the Snuggie, raising over $5 million on Kickstarter * why he thinks Silicon Valley is wasting too much time talking about tactics rather than focusing on making great products.  See acast.com/privacy for privacy and opt-out information.

JF
John Fiorentino