#77 with Greg Isenberg - WeWork's Head of Product is an Idea Mac…
About This Episode
Shaan Puri interviews Greg Isenberg, the Head of Product at WeWork and a serial entrepreneur known for creating viral consumer apps. They discuss Greg's history with affiliate marketing and his philosophy on product design before brainstorming several new business concepts ranging from millennial fiber supplements to high-end restaurant experience drops.
Episode Description
Key Takeaways
Successful consumer internet entrepreneurs often start in affiliate marketing or gaming because it teaches a deep understanding of conversion mechanics and user psychology.
When designing a product for virality, reverse-engineer the 'minimal viable press release' by focusing on a concept that journalists will naturally find newsworthy and shareable.
To build a high-trust vertical business, solve a single, high-stakes emotional problem, such as a child's sleep schedule or a professional haircut, as a wedge to capture lifelong loyalty.
Business Ideas Mentioned
Modern Fiber Supplement for Millennials
E-commerce
Expert Second Opinion Digital Marketplace
Marketplace
Anonymous Digital Secret Sharing Network
Content & Media
Low Income Wash and Fold Service
Boring Business
SoundCloud for Unfinished Music Riffs
Creator Tools
Live Streamed High End Restaurant Drops
Content & Media