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#79May 22, 20201:03:12

#77 with Greg Isenberg - WeWork's Head of Product is an Idea Mac…

About This Episode

Shaan Puri interviews Greg Isenberg, the Head of Product at WeWork and a serial entrepreneur known for creating viral consumer apps. They discuss Greg's history with affiliate marketing and his philosophy on product design before brainstorming several new business concepts ranging from millennial fiber supplements to high-end restaurant experience drops.

Episode Description

Today's episode is possible because of Superside! Head to www.superside.com/mfm to hire a dedicated team of designers for your project! Joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion. Shaan Puri (@ShaanVP) talks to Greg Isenberg (@gregisenberg) who is the Head of Product at WeWork, the cofounder of a product studio called Late Checkout, and he’s an advisor for TikTok. Today's topic include: Greg talks about how YouProbablyNeedAHaircut.com came about (1:30), Greg talks about his background (4:50), Shaan and Greg talk about what drew them to Silicon Valley (11:00), Greg talks about selling his businesses to StumbleUpon and WeWork (19:00), Shaan and Greg talk business ideas (22:30), How to think about consumer internet products (26:00), Discussing how Evan Spiegel explained Snapchat (36:40) and How to invent the future and think about new products or ideas (45:45).  See acast.com/privacy for privacy and opt-out information.

Key Takeaways

1

Successful consumer internet entrepreneurs often start in affiliate marketing or gaming because it teaches a deep understanding of conversion mechanics and user psychology.

2

When designing a product for virality, reverse-engineer the 'minimal viable press release' by focusing on a concept that journalists will naturally find newsworthy and shareable.

3

To build a high-trust vertical business, solve a single, high-stakes emotional problem, such as a child's sleep schedule or a professional haircut, as a wedge to capture lifelong loyalty.

Business Ideas Mentioned

Modern Fiber Supplement for Millennials

E-commerce

Expert Second Opinion Digital Marketplace

Marketplace

Anonymous Digital Secret Sharing Network

Content & Media

Low Income Wash and Fold Service

Boring Business

SoundCloud for Unfinished Music Riffs

Creator Tools

Live Streamed High End Restaurant Drops

Content & Media

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Quick Stats

Duration1:03:12
Guests1
Ideas Discussed6
Topics4