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Greg Isenberg

Greg Isenberg is the CEO of Late Checkout and a product design expert who builds and invests in AI-driven businesses.

ChatGPT App StoreAI business ideasOpenAI Dev DayProduct development timelinesDigital marketing strategiesAlex Hormozi's business strategyScaling service-based agenciesWeb3 and NFT market trendsThe benefits of 'boring' businesses over high-tech startupsAffiliate marketing mechanicsProduct design and UI/UXViral growth strategiesConsumer internet trendsUnbundling RedditCommunity-driven product designBrand naming strategiesProfit sharing modelsBrowser extensions and pluginsInternal corporate tools as SaaSSnapKit developer opportunitiesUnbundling software through brandingLifestyle businesses vs. Venture capitalPremium health products for petsLuxury and status-based newslettersBranding boring businesses for 'style points'AI agent workflowsVibe CodingVibe MarketingAutomated lead generationLLM SEO trends

7

Episodes

6h 6m

Total Time

Episodes with Greg

21:49
#808Oct 10, 2025

5 App Ideas for ChatGPT’s New App Store ft. Greg Isenberg

Want in on the AI Gold Rush? Get the free AI Side Hustle Crash Course: https://clickhubspot.com/lkb Episode 755: Sam Parr ( https://x.com/theSamParr ) talks to Greg Isenberg ( https://x.com/gregisenberg ) about OpenAI’s new App Store and brainstorm app ideas to jump on. — Show Notes: (0:00) ChatGPT App Store launch (7:47) IDEA: My AI Tax Guy (10:26) IDEA: AI Healthcare concierge (13:07) IDEA: AI meme studio (13:53) IDEA: AI grandma (14:57) IDEA Credit repair — Links: • Idea Browser - https://www.ideabrowser.com/ • BankStatementConverter - https://bankstatementconverter.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - https://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

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Greg Isenberg
How to build a $1M+ startup using AI (Full Tutorial)
57:46
#765May 30, 2025

How to build a $1M+ startup using AI (Full Tutorial)

For the full experience, watch this episode on YouTube: https://www.youtube.com/watch?v=d0j_n3OOM7c Episode 712: Sam Parr ( https://x.com/theSamParr ) talks to Greg Isenberg ( https://x.com/gregisenberg ) talk about how to find a startup idea and build it in a couple hours using AI.  — Show Notes: (0:00) Step 1: Find an idea (7:57) Step 2: Sketch out the idea (9:48) Step 3: Scope out the MVP (18:25) Step 4: Vibe code a prototype (36:06) Step 5: Vibe marketing the business (49:14) Step 6: AI agent product manager — Links: • Want Greg's guide to Build an AI Startup in 3 Hours with <$500? Get it here: https://clickhubspot.com/wrc • Idea Browser - ideabrowser.com  • TLDraw -  https://www.tldraw.com/  • Wispr Flow - https://wisprflow.ai/  • Manus - https://manus.im/  • Bolt - https://bolt.new/  • The Vibe Marketer - https://www.thevibemarketer.com/  • Kubera - https://www.kubera.com/  • Lindy - https://www.lindy.ai/  • Lovable - https://lovable.dev/  • Windsurf -  https://windsurf.com/  • Cursor - https://www.cursor.com/  • Supabase - https://supabase.com/  • Prospect AI - https://www.prospectai.co/  • Boring Marketing - https://www.boringmarketing.com/  • Gumloop - https://www.gumloop.com/  • N8N - https://n8n.io/  • Ahrefs - https://ahrefs.com/  • Semrush - https://www.semrush.com/  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - https://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

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Greg Isenberg
Business Brainstorm: AG1 For Dogs, Sexy Sweaty Startups & Luxury…
1:02:25
#568Nov 9, 2023

Business Brainstorm: AG1 For Dogs, Sexy Sweaty Startups & Luxury…

Episode 517: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) are joined by Greg Isenberg to brainstorm 6 business ideas you can start with no funding.  Want to see the best clips from MFM? Subscribe to our clips channel here. — Show Notes: (0:00) Intro (7:00) Playing for style points  (11:00) AG1 for Dogs (15:00) Daily Fabler (22:00) Sweaty Franchises (35:00) Entrepreneur Operating System (39:00) Luxury Newsletters (45:00) Veblen goods (48:00) Stripe Atlas for Trademarks (55:00) Greg’s Life Hacks — Links: • Late Checkout - https://www.latecheckout.studio/ • Boring Marketing - https://www.boringmarketing.com/ • Daily Stoic - https://dailystoic.com/ • Pink’s Windows - https://www.pinkswindows.com/franchising • EOS - https://www.eosworldwide.com/ • ResiBrands - https://resibrands.com/ • Playing Field - https://www.playingfield.com/ • Raya - https://www.rayatheapp.com/ • Superhuman - https://superhuman.com/ • Little Lifehacks Guaranteed to Improve your Life - https://tinyurl.com/2zhdz2uh — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com/ Check Out Shaan's Stuff: • Try Shepherd Out - https://www.supportshepherd.com/ • Shaan's Personal Assistant System - https://shaanpuri.com/remoteassistant • Power Writing Course - https://maven.com/generalist/writing • Small Boy Newsletter - https://smallboy.co/ • Daily Newsletter - https://www.shaanpuri.com/ Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

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Greg Isenberg
1:22:59
#342Mar 31, 2022

5 Big Ideas with Greg Isenberg

Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) sit down with entrepreneur and venture capitalist, Greg Isenberg (@gregisenberg), to talk about big ideas for a new business and much more. ----- Links: * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. * Will Smith slap: https://youtu.be/z4t1CC7-UFE ----- Show Notes: (02:30) - Reaction to Will Smith slapping Chris Rock (15:10) - Business Idea #1 (25:50) - Business Idea #2 (27:50) - Business Idea #3 (33:20) - Business Idea #4 (37:20) - Business Idea #5 ----- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. ----- Additional episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

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Greg Isenberg
34:44
#90Jul 3, 2020

#88 with Greg Isenberg (part 2) - Why Plugins Are Big Business

Joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion. The guys discuss: Andrew Wilkinson Hey.com replacer, VidIQ for influencers, why Grammarly is a huge business, learning via text messages and Stadium Live (ESPN for Gen Z).  See acast.com/privacy for privacy and opt-out information.

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Greg Isenberg
44:53
#89Jul 1, 2020

#87 with Greg Isenberg - The Millions to be Made Unbundling Redd…

Joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion. Episode summary: (5:15) The unbundling of Reddit (11:50) The formula for finding niches to unbundle (16:24) Examples of a subreddits that could become a business (31:00) The businesses that use giveaways to grow.  See acast.com/privacy for privacy and opt-out information.

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Greg Isenberg
1:03:12
#79May 22, 2020

#77 with Greg Isenberg - WeWork's Head of Product is an Idea Mac…

Today's episode is possible because of Superside! Head to www.superside.com/mfm to hire a dedicated team of designers for your project! Joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion. Shaan Puri (@ShaanVP) talks to Greg Isenberg (@gregisenberg) who is the Head of Product at WeWork, the cofounder of a product studio called Late Checkout, and he’s an advisor for TikTok. Today's topic include: Greg talks about how YouProbablyNeedAHaircut.com came about (1:30), Greg talks about his background (4:50), Shaan and Greg talk about what drew them to Silicon Valley (11:00), Greg talks about selling his businesses to StumbleUpon and WeWork (19:00), Shaan and Greg talk business ideas (22:30), How to think about consumer internet products (26:00), Discussing how Evan Spiegel explained Snapchat (36:40) and How to invent the future and think about new products or ideas (45:45).  See acast.com/privacy for privacy and opt-out information.

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Greg Isenberg