#88 with Greg Isenberg (part 2) - Why Plugins Are Big Business
About This Episode
Shaan Puri, Sam Parr, and Greg Isenberg brainstorm opportunities in the plugin economy, discussing how browser extensions and platform-native apps can become massive businesses. They explore productizing internal corporate tools and verticalizing software through specific niche branding.
Episode Description
Key Takeaways
Browser extensions are high-leverage businesses because they hijack existing user workflows, leading to high retention and low churn without requiring a new habit.
Look for tools that multiple successful companies have built in-house for themselves (like Stripe Home) as they are prime candidates to be productized and sold as SaaS.
Verticalization can be achieved through branding alone; taking a general utility like a password manager and rebranding it for a specific niche like 'Family Password' can capture untapped markets.
Business Ideas Mentioned
Gmail Email Firewall Plugin
SaaS
Productized Branded Corporate Home Page
SaaS
User Friendly Family Password Manager
SaaS
SMS Course Management Agency
Agency