Business Brainstorm: AG1 For Dogs, Sexy Sweaty Startups & Luxury…
About This Episode
Shaan Puri and Sam Parr are joined by Greg Isenberg to discuss the transition from venture-backed startups to high-cash-flow lifestyle businesses. They brainstorm several niche opportunities, including premium pet wellness, the 'indie-branding' of boring services, and ultra-exclusive luxury media for the 0.003%.
Episode Description
Show Notes
Links
Check Out Sam's Stuff
Check Out Shaan's Stuff
Key Takeaways
Apply 'Dollar Shave Clubification' to boring businesses by using high-end, retro, or indie-style branding to differentiate commodity services like window washing or lawn care.
Curating and distilling timeless content (like ancient fables or stoicism) is often a more viable business model than creating original content because it taps into existing human needs for meaning.
Capitalize on 'Veblen goods' in the digital space by creating software, newsletters, or apps that function as status symbols and become more desirable as the price and exclusivity increase.
Business Ideas Mentioned
AG1 for Dogs (Good Water)
E-commerce
The Daily Fable
Content & Media
Pinks for X (Indie Boring Businesses)
Boring Business
Luxury Newsletters for the Ultra-Wealthy
Content & Media
Stripe Atlas for Trademarks
SaaS
Franchise Model for Creator Agencies
Agency
Lightweight Operating System for Entrepreneurs
Creator Tools