#87 with Greg Isenberg - The Millions to be Made Unbundling Redd…
About This Episode
Sam Parr and Shaan Puri are joined by guest Greg Isenberg to discuss the concept of "unbundling Reddit" by identifying niche communities and building dedicated products or services for them. They also explore the power of brand naming and the effectiveness of using lotteries, giveaways, and games of chance as marketing strategies for customer acquisition.
Episode Description
Key Takeaways
Identify underserved markets by monitoring RedditList for high-growth subreddits and analyzing the top comments to understand community pain points.
Adopt the 'Discord model' by building a niche-specific brand and software that recruits community moderators and speaks the native language of that audience.
Implement 'prize-linked' incentives or mystery mechanics, like putting high-value items in random low-cost products, to drastically increase engagement and average order value.
Business Ideas Mentioned
Story-Based Recipe Mobile App
Content & Media
White-Label Profit Sharing Software
SaaS
Shopify Post-Purchase Mystery Box Plugin
SaaS
Modern Wikipedia via Short Stories
Content & Media
TikTok Creator Optimization Suite
Creator Tools